Tapping the Seniors Market for your business

Posted on 29. Jun, 2009 by admin in Affiliate Marketing

With the passage of time, senior market has grown manifolds. With the advancement in the health sector, people are able to get more health facilities and as a result the average age is quite high as previous. These senior citizens are very fond of traveling. So a travel agency should try to tap the senior market because senior people have money in their pockets for spending. By offering services to this market, you can increase your sales many fold. Here are some tips that you can follow to tap the senior market:

You should create a modest one-page newsletter and mail it to your current senior customers six times in a year. Material in the newsletter should particularly address their travel needs. The newsletter should include lots of “idea starters” to encourage them to think about exciting new destinations.
You should send your best senior customers a “Reward Offered” special mailing. If your present senior customers send you the names of some of their senior friends, by contacting those friends, you can become their travel agency. You should reward your original customer with 10 percent off his or her next airline ticket, if the referral customer books a trip with you.
By some thoughtful mailing-list shopping, you can develop new senior customers:

You should evaluate that what magazines do the elderly read. You should try to get mailing labels for subscribers in your market area. You can get help form a list broker, or you can get the list directly from the publisher.
You should search the local resources to find mailing lists. There are sophisticated “letter shops” in some cities with remarkably adept mailing-list departments.

You should set up focus groups of senior citizens and try to establish a protocol for finding out how to put together tour packages that will are appealing to them. You should try to set up an advisory board of senior citizens to get advice from the board on proposed marketing ventures to tap the market.

If you are running the travel agency, you can follow the above mentioned steps to tap the senior market.